Jonas Brothers: 3D Concert Only at #2 in Weekend Box Office
While #2 is a good place to be, analyst feels that the “Jonas Brothers: The 3D Concert Experience”, which hit theaters over the weekend, was a disappointment. It seems the screaming teenage girls were outnumbered by those who preferred to watch the comedy, “Madea Goes to Jail” which logged in at #1 on its second week.
Meanwhile, the brothers made a surprise appearance in New York over the weekend in a suburban movie house that they used to go to as kids. The brothers were promoting the movie last Saturday, much to the delight of their legion of young fans.
From Reuters:
The disappointing No. 2 start for “Jonas Brothers: The 3D Concert Experience” is a rare setback for the fresh-faced siblings — Kevin, 21, Joe, 19 and Nick, 16.
The best yardstick was Disney’s hugely popular concert film “Hannah Montana/Miley Cyrus: Best of Both Worlds,” which opened to $31.1 million a year ago, and ended up with $65.3 million.
But the earlier film was originally scheduled to be a one-week-only engagement, which stoked feverish demand. On the other hand, “Hannah Montana” opened in 683 theaters, while “Jonas Brothers” was playing in 1,271 outlets. Cyrus is arguably a bigger act, with her own Disney Channel TV show. The Jonas Brothers’ own show will not premiere on the cable network until the summer.
Disney distribution president Chuck Viane said he was not disappointed with the debut, suggesting that some of the more bullish forecasts were unrealistic. With the average 3D theater auditorium holding just 240 people, attendance was “very, very good,” he said.
