Taylor Swift is going international
With the release of her second album this week, teenage singer and songwriter Taylor Swift has become a certified international music star. The album, Fearless, is currently topping the Billboard 200 charts and has to date sold at least 592,000 since its release Wednesday. With this she has become the biggest female artist to ever have such a big opening sale for 2008.
Because of this, her record label, Universal, intends to move promotions of her album internationally.
According to the EVP of Universal Music Group International, Max Hole — “She is by some distance the biggest breakthrough for an American artist in America over the last year. I don’t really see her as a country artist. If you listen to the records and see her play live, she has much more in common with acts like Avril Lavigne and Miley Cyrus.”
The planned international album release will be a mix of her two albums. The industry calls it a hybrid and is set for release in Europe and Australia by spring. If it’s also a success, an international tour by next Fall is also being worked out.
Source: Reuters
